For 20 years David Selch has been researching and applying innovative new approaches to increase revenues for companies whose principal offerings are Services and Service/Product hybrids. More than a theoretician, he's a master practitioner, leading the business development process for a diverse variety of services that includes research design, software development, education, healthcare, financing, insurance, fitness, and engineering.

He's been a course designer and Instructor for the Faculty of Business and Economics at University of Winnipeg, and his corporate materials have trained thousands of salespeople across service industries. An engaging and funny writer, the CBC has produced and aired his fiction.

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Service Reboot, The New Science of Selling, Marketing, and Managing Services condenses theories and best practices for the New Economy that were only available in peer-reviewed papers and technical workbooks.